When Sanae Takaichi took office in October, Japan’s first female prime minister entered office under a relentless media spotlight. Eight months in, she has hardly faded from public view.
But the method by which she reaches the public might be changing.
Rather than relying solely on exchanges with reporters or television appearances that shaped some of her predecessors’ public image, Takaichi and her administration have leaned into a more direct form of communication — social media, official messaging and rapid online rebuttals.
To her aides, the shift is not merely a defensive measure. It is a way to adapt communication to an increasingly fragmented media environment in which traditional outlets no longer hold a monopoly over political attention.
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